The Eyeball Index

Since more users equals more ad dollars, media outlets - old and new - strive to reach more eyeballs. A report by Mediamark Research shows that Newsweek is read by about 22 million people each week; Yahoo! captures about 6 million weekly. Although comparing audience size across media can be misleading (and confusing to advertisers desperate to know who, exactly, they are paying to reach), Yahoo!'s numbers are impressive: while the average old-media audience size remains relatively flat, Yahoo!'s users have more than doubled in the past year.

Infoseek	3.5 million weekly users
Yahoo!	6.35 million weekly users
QVC	8 million weekly viewers
MTV	21.7 million weekly viewers
Newsweek	22 million weekly readers
CNBC	23.6 million weekly viewers
Time	25.2 million weekly readers
TV Guide	38.2 million weekly readers
ESPN	53.5 million weekly viewers
CNN	69 million weekly viewers